Beale’s Hauling is a locally owned junk removal and hauling service in Columbus, Ohio, looking to scale their reach and compete with national companies without losing their personal touch. Partnering with Creative Gold Agency, I was brought on to refresh their visual identity and design a website that would help them stand out in a crowded market.
The project began with a brand refresh that gave Beale’s Hauling a more modern and professional look while keeping the grounded, approachable feel their customers trust. The updated identity balanced boldness with clarity — signaling that this was a team you could rely on for heavy lifting, done right.
From there, I designed and built a robust, conversion-driven website that makes it easy for customers to learn about services, schedule appointments, and book online. Built with clarity and convenience in mind, the site features integrated online booking tools and appointment scheduling, eliminating friction and encouraging immediate action.
The site is informative without being overwhelming, guiding visitors through what to expect, service areas, pricing, and FAQs. Every element, from layout to copy to color use, was designed to instill confidence and drive conversions, and were optimized for mobile use.
Whether someone lands on the site needing a single pickup or ongoing services, the experience is fast, clear, and easy, helping Beale’s Hauling compete not just locally, but at the level of much larger national providers.
