When I joined the Giant Shoulders Agency team to support Possibility Ocean, their brand identity was already in place, but they needed a designer to bring it to life across a range of materials and channels. My mission was to make the visual presence of the event as consistent and engaging as possible, helping to build excitement and anticipation among attendees.
I focused first on developing social media graphics that would spark interest and drive attendance. Working within the established identity, I crafted eye-catching, clear visuals that showcased key details while staying true to Possibility Ocean’s imaginative, expansive spirit.
As the event took shape, I also supported their website updates by refreshing event details as information evolved. For the in-person experience, I designed print collateral including roll-up banners, wayfinding signage, and an agenda itinerary, ensuring every touchpoint felt cohesive and on-brand.
On top of that, I helped extend Possibility Ocean’s presence into the virtual environment, designing custom Zoom backgrounds, name tags, and other branded elements to create a seamless, professional, and welcoming experience for remote participants.
Throughout the project, I applied my visual design expertise to maintain clarity, consistency, and a sense of excitement across every asset, supporting Possibility Ocean’s mission to raise awareness of the vital role ocean data collection plays in our everyday lives.
